Our Story
Our Story
It all started with a coffee lover on a quest to perfect the -now famous- coffee capsule. Roberto’s passion and desire to explore and understand the mystique behind a cup of coffee. While searching for his new business venture here in Guatemala, Roberto was guided by the desire to improve the coffee capsule experience and enamor all coffee lovers with quality coffee in the convenience of a capsule, and so Grana was born.
The coffee was good but, was it sustainable? Was it high quality? Was it ethical?
To answer these questions, Roberto, Grana’s founder, reached out to coffee experts, farmers, tasters, and baristas in an attempt to create a coffee capsule that resonated with what he and the modern world were looking for: an exclusively high quality, and sustainable coffee capsule.
Why a women-led line?
As a Guatemalan, Roberto has always been exposed to the staggering gender inequality in the country. When Grana first started, he quickly learned that up to 70% of coffee labor is provided by women, especially in countries like Guatemala that still hand-select coffee beans instead of using industrialized machinery during the selection process. In an effort to help reduce the inequality gap in the country, Grana created a line that is 100% owned, produced, selected, and commercialized by women.
Why compostable capsules?
It only made sense. If Grana wanted to exclusively sell organic coffee because it was healthier for people and the environment alike, our capsules had to resonate with that same sustainable approach. To do so, we found capsules made of renewable resources derived from non-GMO corn and sugar residue, 100% cellulose, and a paper top lid. All capsules used are free from aluminum and plastics and are certified for industrial composting.
As a small family business, Grana oversees every step of the process.
With no intermediaries, our team is involved in the hand-selection of organic beans all the way to its final sale around the world.
Using only single-origin coffee, we believe that great coffee is the result of ethical practices that align with evolving customer needs.
